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A major activation
A padel court in the heart of Paris, on the iconic Place Vendôme—a symbolic location that fully embodies the brand’s values of lightness and performance.
Alpine sets up on Place Vendôme
Alpine
We supported Alpine in positioning the brand as a legitimate player in the world of padel, while also boosting the visibility of the new naming of the Alpine Paris Major.
This prestigious setting welcomed prominent figures such as Pierre Gasly and Zinedine Zidane, enhancing the appeal and eventful nature of the operation.
Designed as an experience open to the general public, the activation was energized by influencer participation to maximize its visibility and reach.
650
social media posts
160
players over 4 days
70
press coverages
