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a two-week campaign in 18 premium Merivale Group venues around a special “Chablis & Oysters” offer (including Chablis, Petit Chablis, and Chablis Premier Cru).
Chablis Week
BIVB
Trade marketing
Food & Beverage
The challenge was to showcase the diversity and quality of Chablis to an Australian audience that might perceive these wines as inaccessible.
Coordinate
Provide
in-depth training for teams with a Master of Wine prior to launch to ensure optimal product knowledge and better customer recommendations.
Ensure
external visibility through a media partnership with the lifestyle media Concrete Playground, amplified by a dedicated public relations campaign.
2.73
million total media reach
1,813
bottles of Chablis sold
18
partner establishments
