Hopscotch Season
Middle East

Cheese & Coffee Rave

CNIEL

We leveraged emerging cultural trends to rethink the way cheese is promoted.

We tapped into the energy of the coffee rave movement to design an unconventional Cheese & Coffee Rave, blending premium cheese, specialty brews, live beats, a guided meditation session, and a vibrant community of content creators.

An immersive, multi-sensory experience that moved beyond traditional tastings, surprised guests, generated organic buzz, and transformed cheese into a modern cultural and lifestyle moment.An immersive, high-energy experience that surprised guests, generated organic buzz, and transformed cheese into a social and cultural moment rather than a traditional tasting.

258
attendes
281
content published
4,4 million
potential reach
2 million
average impressions

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