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a century of history and celebrating the success story of Leroy Merlin.
En100ble
Leroy Merlin
Seminar, convention
Retail
Honoring
Bringing together
28000 employees to foster a strong sense of belonging.
Demonstrating
the brand personality and a 100-year commitment to creating better homes.
A year of centenary celebrations to unite and engage 28,000 employees across 150 sites.
3 major highlights:
- A national kick-off event, broadcast live from a flagship store.
- A gaming platform to support a non-profit organization.
- A unique closing event, combining a TV game show with a “Centenary Night” that connected 100+ sites for a shared, hybrid evening celebration.
9
month celebration journey
1200
Centenary Ambassadors
Bronze
Best B2B Corporate Event — KRÉA Grand Prix des Events 2025
Bronze
Internal Brand & Agency Category — Heavent's "La Nuit de l'Événementiel" 2025
