Savoie carries a rich history, shaped by its landscapes, expertise, and culture. We revealed its full singularity through an authentic, embodied narrative capable of strengthening its awareness and appeal in France and internationally.
We conceived and deployed ‘Explore Savoie’, a brand designed as a true platform for territorial influence.
At the heart of the initiative: the production of an original 25-episode documentary series, hosted by Virginie Guilhaume and broadcast on France Télévisions, YouTube, and the dedicated platform Explore-Savoie.com.
Rather than a traditional campaign, we built a complete narrative ecosystem. The series was supported by a multichannel campaign structured in three phases — teasing, amplification, and extension — combining television, digital platforms, social media, press, and outdoor media.
An orchestration designed to maximize visibility, establish the brand over time, and generate engagement across a strategic 12-week period.
