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strategic areas of the festival by associating the brand name with key areas (including the main music stage).
Ghost Festival
Poliakov
Trade marketing
Food & Beverage
Poliakov wanted to position itself as the must-have spirit for a young, party-loving Australian target audience, with the objective of maximizing brand visibility at the ‘Ghost Festival’, Sydney’s main Halloween festival.
Take over
Make
the bar experience immersive by serving cocktails in themed logo-branded containers (syringes and blood bags).
Deploy
a spectacular brand ambassador to act as a major visual attraction, capture the crowd’s attention, and increase interactions with visitors.
Activate
a digital amplification campaign including influencers, social ads, and media partnerships to extend the event’s reach.
7.7
million potential media reach
5,000
cocktails sold
1
million cumulative digital impressions
