Hopscotch Season
North Europe

Pecorino Cup

Pecorino Romano DOP

The client wanted to increase awareness and appreciation of Pecorino Romano DOP among future culinary professionals in Germany and highlight its versatility in modern gastronomy.

The objective was to position the cheese as a premium ingredient in professional kitchens while building relationships with the next generation of chefs and generating visibility within the culinary sector.

Sixteen apprentice chefs from the 2nd and 3rd year compete in pairs to showcase their creativity and skills. Their task: create a refined three-course menu featuring Pecorino Romano DOP as the main ingredient. A three-member expert jury evaluates the dishes and selects the winning team, which will receive a high-quality knife set and an exclusive feature in the renowned Rolling Pin magazine.

more than 3,000
reached contacts
16
participants
24
creative menus

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