Hopscotch Season
Middle East

White Night

CNIEL

How to generate excitement and lasting recall in an overcrowded launch landscape, where food professionals are highly solicited and traditional events quickly fade.

A luxurious setup and an elegant white ambiance made this celebration truly unforgettable.

We used the 70th anniversary of La Tarte Tropézienne as the main hook and unifying theme, turning this milestone into a powerful reason to celebrate and create excitement. Around it, we designed a signature White Night concept, bold, elegant, and instantly appealing, that set the tone and brought everyone together.

60
attendees
167
contents published
3.2
potential audience
117 000
estimated reach

More work