Le Public Système PR

Emotional capital, the driver of relational capital

The PR & influence agency that connects brands and their publics and whose DNA is rooted in entertainment.

Le Public Système PR is the historic PR & influence agency of the Hopscotch Group, whose DNA is rooted in entertainment.

Emotional capital is the new driver of relational capital.

At Hopscotch, we believe in the power of relational capital: the ability to create connections, build trust, and foster long-term dialogue with audiences.

At Public Système PR, we interpret it through an essential dimension: emotional capital — the ability to make people feel, to create attachment, and to inspire engagement.

Because emotion is the engine of every genuine relationship, it transforms communication into a shared experience.

For further information, please contact our teams.

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Our mission

To turn communication into experience,
information into emotion,
and news into storytelling.

Stories that inspire action. True, creative stories that drive our clients’ visibility.

Our methodology

Story crafting

We see brands as living stories, serving consumers.
We reveal their meaning, purpose, and uniqueness to build coherent narratives rooted in real-life audiences and behaviors.

Creative activation

We bring stories to life through memorable experiences: PR, influence, digital, social media, brand content, and events.
Each channel becomes a stage for emotion, designed to leave a lasting impression and create meaningful connections.

Emotional impact

We measure impact not only in terms of visibility, but also emotional footprint.
We assess the strength of the relationship created: its resonance, authenticity, and its ability to sustainably build relational capital.

Our trade expertise

We support our clients across all corporate and consumer PR communication challenges with a strategic, creative, and operational approach.
From reputation building to audience activation, crisis management to content creation, we leverage our full range of expertise to elevate brands, executives, and organizations across all their channels of expression.

Strategic Consulting

Media Relations

Influencer Marketing

Thought Leadership

Content Strategy

Content Production

Research & Monitoring

Training

Crisis communication

Events

talents, including sector experts

clients, half of whom have been with us for over 7 years