LG & Hélène Darroze

LG Electronics France

Brand content Tech Public relations & Public affairs Digital & Influence

How can we support the launch of LG’s new built-in home appliances range and position the brand as a leading reference in this segment?

An exclusif partnership with Hélène Darroze, launched in 2024 and renewed in 2025. A collaboration that has helped establish LG within the culinary world, build awareness, and increase brand love.

In 2024

Media pitching built around 2 angles (the built-in range + Christmas recipes) with a series of interviews,
organization of a press dinner at Marsan (tier-1 journalists),
rollout of 2 ePR activations (Masterclass + Xmas Table),
brand contents,
social media contents on Hélène Darroze accounts.

press clippings

+ than 2

million impressions for the masterclass

26.681

interactions for the masterclass

343.444

impressions for the Xmas Table

6.706

interactions for the Xmas Table

Hélène Darroze, french cooker for LG Electronics France

In 2025

Tier-1 pitching and interviews,
1 PR event at Maison Michodière,
1 culinary masterclass with influencers,
the creation of the “Toque Toque” web series (4 episodes) featuring Hélène Darroze and local chefs,
brand contents,
social media contents on Hélène Darroze accounts.

press clippings

3,4

million impressions

40.000

interactions

826.000€

EMV (overview)

432.728

impressions for Toque-Toque

6.639

interactions for Toque-Toque

586.887