F.A.Q

Hopscotch is an integrated international communications group founded in France, driven by an entrepreneurial vision and by the complementary nature of its talent and expertise. Hopscotch brings together a unique combination of disciplines and sector-specific expertise, based on the belief that the value of a company or organization lies in the quality of its relationship capital.

Hopscotch is a communications group comprising approximately forty agencies, with Hopscotch Groupe as its parent company.

Hopscotch has 40 offices across 34 countries and operates on five continents.

With more than 1,200 employees, half of whom are based internationally across 40 offices on five continents, Hopscotch covers the full range of communications disciplines: events, brand activations, congresses, public relations and public affairs, digital communications, influence, social media, internal communications, monitoring and listening, as well as marketing services.

Every business sector faces its own challenges and issues. Hopscotch combines sector-specific and functional expertise to address each client’s challenges with a thorough understanding of the specific characteristics and issues of their industry. Hopscotch has extensive expertise in the following sectors: banking and insurance, culture, energy and industry, entertainment, food and beverage, real estate and construction, institutional communications, luxury, mobility, retail, health, sports, technology, and tourism.

The growing complexity of communications, the influence of creators and influencers, and the associated reputational risks require companies to develop increasingly sophisticated expertise in managing their public communications.

• Managing reputational challenges. Our public relations consultants support clients across the full range of reputational issues, including social media, influencer relations, public affairs, public relations and content—that could affect their revenue. Hopscotch works with leading companies in the technology, retail, luxury, tourism, mobility and industry. Hopscotch has developed extensive expertise in reputation management, including reputation mapping, monitoring, alerts in sensitive situations and community analysis, as well as in influence strategies, including influencer identification, outreach and the design of special initiatives.
• Driving our clients’ sales. Through marketing services activations including digital, social media, brand activation and events as well as the consulting and research services provided through our trade expertise, the Group contributes to increasing its clients’ sales volumes.
• Creating memorable in-person experiences. Hopscotch has demonstrated its ability to design and produce large-scale events, including the Paris Motor Show and major sporting and cultural events such as the closing ceremonies of the Olympic and Paralympic Games, as well as the Festival de la Francophonie held in Paris in 2024. The creation of a joint venture with the French Cycling Federation also opens up significant development opportunities in the sports sector. The Group has further strengthened its activities in the luxury sector, producing an initiative for Dom Pérignon in partnership with Takashi Murakami in Singapore, as well as an initiative for Ruinart in partnership with artist Eva Jospin. At the same time, Hopscotch has maintained its position in the historic Food & Beverage sector by continuing to develop long-standing clients such as CNIEL, Avocats du Mexique and the Bordeaux Wine Council.
• Strengthening our international presence and integrating new areas of expertise. In 2024, the Group acquired Interface Tourism, which is now known as Hopscotch Tourism, a leading network of communications agencies specializing in the tourism sector in France, Spain, Italy and the Netherlands. Consolidated in 2024, this acquisition is part of the Group’s ongoing international expansion and its strategy of strengthening its position in the Arts de Vivre sector. In line with this strategy, a company was established in Switzerland during the 2025 financial year: Hopscotch Switzerland.

The uniqueness of Hopscotch’s offering lies in its ability to bring together, under one roof, a wide range of specialties within the communications consulting industry. This sets Hopscotch apart from many competitors that remain focused on a single area of expertise. In particular, Hopscotch is the only agency of international scale to combine the DNA of communications consulting with that of events, with the objective of managing and strengthening its clients’ relationship capital.

Hopscotch also generates human, social and societal value for the benefit of its communities. The Group supports each client through a close, highly tailored approach. A dedicated team is assembled for each project and evolves according to the client’s challenges, using a cross-functional approach that brings together several areas of expertise. Hopscotch co-creates ideas and co-develops projects with its clients.

Hopscotch organizes its agencies around its business expertise:
Events: Hopscotch Event, Hopscotch Congrès, Hopscotch Moments, Sagarmatha
Public Relations: Hopscotch Public Relations, Le Public Système PR, Human to Human, Hopscotch Décideurs
Digital & Influence: heaven, AD Crew, Hopscotch Digital Studio

The Group also organizes its agencies around sectoral expertise:
Hopscotch Cinéma, Hopscotch Luxe, Hopscotch Season, Hopscotch Sport and Hopscotch Tourism.

With more than 1,200 employees, half of whom are based internationally across 40 offices on five continents, Hopscotch covers the full range of communications disciplines.

Hopscotch has undertaken a certification process for its IT infrastructure and, in March 2025, received a score of 788 out of 1,000 from CyberVadis.

Hopscotch operates in an environment governed by various regulations aimed at combating corruption and influence peddling, including the strengthened French regulatory framework for identifying and preventing corruption risks under the Sapin II Law.
An Ethics Committee has been established to identify and prevent potential corruption risks. The Committee is composed of representatives from the Legal Department, Human Resources Department, Performance Department and Executive Management.
A range of procedures and mechanisms is available to all employees, enabling the Ethics Committee to assess and prevent risks and thereby reduce their potential impact on the Group’s activities. Hopscotch has chosen to implement a single technical platform for collecting internal whistleblowing reports, in compliance with applicable legal provisions on whistleblower protection and with the recommendations of the French Anti-Corruption Agency (AFA).
Hopscotch has also established a detailed risk map covering corruption-related risks in light of its various business activities and the markets in which it operates.

Hopscotch’s registered office is located at 25 rue Notre-Dame des Victoires, 75002 Paris, France. Reception is available from 8:00 a.m. to 6:00 p.m. at +33 (0)1 41 34 20 00.
Hopscotch is a French société anonyme with a Management Board and a Supervisory Board, with share capital of €2,295,916.50, currently comprising 3,061,222 shares, each with a nominal value of €0.75.

Hopscotch Cinéma, formerly known as Le Public Système Cinéma, has expertise in the creation and organization of film festivals, media relations, public relations and film consulting.
Hopscotch Cinéma organizes the following festivals:
The Deauville American Film Festival, dedicated to American cinema;
The Gérardmer International Fantastic Film Festival, dedicated to fantasy and horror cinema;
Reims Polar, dedicated to crime films and film noir.

Hopscotch Congrès specializes in organizing professional meetings and congresses, primarily in the healthcare and pharmaceutical sectors. It also holds an operating license for, and the rights to use, the “Mondial de l’Auto” brand.

Hopscotch Décideurs is a public relations consultancy specializing in crisis communications, public affairs and media relations, particularly on topics subject to stringent regulatory requirements.

Hopscotch Event is an event agency specializing in the creation, production and organization of bespoke events. The agency works across all types of experiences, including brand experiences, corporate experiences and events dedicated to automotive brands, whether aimed at the general public, the press and influencers, or employees. Hopscotch Event takes care of its clients’ relationships by creating unique meeting opportunities and memorable experiences around the world.

heaven is a communications and digital marketing consultancy. With expertise in social media strategy, brand content, influencer marketing, advertising and media, heaven develops campaigns that leave a lasting impression. Since 2016, heaven has published Born Social every year, a benchmark study on the online behaviors of children under the age of 13. In 2024, the agency also launched Born AI, a study examining young people’s relationship with artificial intelligence.

Human to Human is the Hopscotch Group agency specializing in monitoring, social listening and crisis management. It places data and data analysis at the service of sustainable communications strategies.

Hopscotch Luxe is the agency dedicated to premium and luxury Houses and brands. Hopscotch Luxe adapts to each client’s needs to create bespoke experiences, designing unique environments in which the creative approach is tailored to every event and audience. From concept development to execution, Hopscotch Luxe addresses the specific challenges of each House by creating pop-up stores, exhibitions, immersive trips, dinners, product launches and digital experiences worldwide.

Hopscotch Moments brings together two core areas of expertise within a single agency: concierge services for luxury Houses and the organization of incentive trips and inspiring seminars for businesses.
The agency applies the highest standards of excellence to create exceptional, fully bespoke experiences.

Hopscotch Public Relations is a public relations consulting firm specializing in public affairs, reputation management, executive advisory, and influence.
Hopscotch PR cultivates the relational capital of brands, institutions, and organizations by understanding their reputational challenges and leveraging a deep, nuanced knowledge of all their audiences. Hopscotch PR provides consulting services in public relations, public affairs, reputation management, executive advisory, and influence. Hopscotch PR fosters the relational capital of brands, institutions, and organizations by understanding their reputational challenges and maintaining a sophisticated understanding of all their audiences.

Hopscotch Season, formerly SOPEXA, is an international communications and marketing agency specializing in food, beverages and the art of living. It supports industry associations and brands with their communications and promotional activities in France and internationally, through tailored, multichannel strategies. Hopscotch Season operates worldwide through the Hopscotch network of 40 agencies, which can work across 63 countries. The agency benefits from unique knowledge of local markets and of the agri-food and wine sectors, as well as from teams of experienced, creative and responsive professionals. Some of the clients served by its specialized subsidiaries are European interprofessional organizations in the agricultural and wine sectors. These organizations benefit from European subsidies to promote their products in EU Member States and non-EU countries. This involves compliance with public procurement rules, including requirements relating to calls for tenders and eligible types of activity.

Hopscotch Sport connects brands, sports federations, clubs and athletes with their audiences through consulting expertise tailored to the worlds of sport and sports entertainment.
Hopscotch Sport addresses brand awareness and visibility challenges by advising brands and organizations and creating bespoke activations and events. The agency also manages the marketing rights of sports entities and develops monetization and promotional strategies. In 2022, Hopscotch Sport created Les Étoiles du Sport, a support program for elite athletes.

Hopscotch System comprises three hubs located in Dublin, Los Angeles and Casablanca. Together, they combine cultural expertise with a broad range of linguistic capabilities, enabling the management of complex communications campaigns across multiple markets simultaneously. Public relations, digital communications, social media, strategic consulting and crisis communications are the core disciplines and areas of expertise of the Hopscotch System teams.

Hopscotch Tourism is a marketing and communications agency specializing in the tourism sector. With more than 30 years of experience, Hopscotch Tourism has in-depth expertise in the European, Asian and American markets. The agency also stands out for its ability to combine traditional tourism marketing expertise with complementary capabilities such as public relations, digital communications and event organization.

Le Public Système PR, the historic agency of the Hopscotch Group, is a public relations and influence agency whose DNA is rooted in entertainment, technology and automotive brands, tourism and culture. Le Public Système PR supports brands and cultural institutions in addressing both corporate and consumer public relations communications challenges.

Sagarmatha is a Hopscotch Group agency specializing in internal communications and events. It primarily addresses issues related to organizational transformation and employee engagement and motivation for its clients.

Sublime studio specialized in generative content, conversational experiences and creative concepts, all powered by artificial intelligence.

THR has been shaping the tourism industry since 1985. The agency supports tourism stakeholders, including destinations, companies and territories, in addressing challenges related to marketing, development, investment and sector management.
Specializing in supporting an industry with significant challenges and constantly evolving needs, THR helps its clients advance their projects through creative, data-driven solutions.

AD Crew is Hopscotch Group’s digital marketing agency specializing in influencer marketing. The agency manages and represents talent and content creators specializing in the food and beverage, fashion and beauty, and entertainment sectors. AD Crew also supports brands in developing their long-term strategies and implementing their digital campaigns.

For more than twenty years, Hopscotch has developed a strong conviction: the strength of relational capital is a major driver of transformation. In a world shaped by profound transitions, the quality of relationships has become essential to mobilizing people, fostering engagement and delivering sustainable performance.

According to Hopscotch, relationship capital is an intangible asset that represents the value of connections and relationships between individuals, or between brands and their stakeholders. Hopscotch views relational capital as a strategic asset: a network of trust and positive interactions that facilitates cooperation, innovation and collective performance.

Hopscotch’s mission is to strengthen its clients’ relational capital in order to support their growth, advance their environmental and social commitments, and enhance their relationships with all their audiences within a framework of complete trust.

In 2020, Hopscotch’s talents co-authored the book Relationships: The New Gold of Business, published by Eyrolles. In this book, Hopscotch and its authors develop the idea that, in a hyperconnected world where products and services can quickly be imitated or replicated, what makes the difference is the quality and depth of the relationships between companies and their stakeholders, including customers, employees, partners, suppliers, the media and influencers.
Relationship capital therefore becomes a major intangible asset, comparable to genuine “gold” that generates a sustainable competitive advantage. Companies must consequently invest in trust, transparency, listening and personalization in order to build strong relationships.

For more than 20 years, Hopscotch has been committed to ambitious environmental and societal initiatives, validated by internationally recognized CSR certifications and labels, including RSE Agence Actives, ISO 20121 and the EcoVadis Gold Medal, with a score of 79/100 in 2025—the highest score in the Group’s history. In 2025, Hopscotch continued to integrate eco-design and circular economy principles into our productions by promoting the reuse of materials and developing solutions to reduce waste and extend the lifespan of resources. Far from being a constraint, these initiatives fuel our capacity for innovation and enhance the value of the experiences and campaigns we design.

Hopscotch continues to contribute to the transformation of our industry by supporting sector stakeholders in their responsible business initiatives. Hopscotch is actively involved in collective initiatives, including its participation in L’ÉVÉNEMENT to develop a carbon calculator, as well as in a working group within the Syndicat du Conseil en Relations Publics, dedicated to developing a CSR policy for the professional association. In 2025, Hopscotch was certified as a Great Place to Work, recognizing a corporate culture built on trust.

Hopscotch’s Executive Committee is fully committed to integrating sustainable development at the heart of the company’s overall strategy. From the outset of these initiatives, Benoît Désveaux positioned himself as a pioneer in this field, representing the Group before institutional bodies, the media, professional associations and trade organizations. Today, this commitment is collectively championed by the entire Executive Committee, which plays an active role in managing and embedding CSR priorities across the Group. To structure this approach, Isabelle Luoni, Global Performance Director, has been appointed by the Executive Committee to oversee procurement and CSR functions. She is also responsible for monitoring the Group’s certifications and labels.

Since 2004, Hopscotch’s teams have been fully committed to designing and delivering ambitious events, placing corporate social responsibility at the heart of every project. True to its pioneering vision, Hopscotch has continued to strengthen the integration of sustainable and inclusive practices across all its services, reaffirming its ongoing commitment to more responsible communications.
Hopscotch’s CSR strategy is based on three pillars:
1/ A mission: making relationship capital a standard in communications.
2/ A certified CSR strategy based on an organizational approach: clearly defined governance, an anti-corruption policy, a workplace well-being and inclusion policy, and a responsible procurement policy.
3/ Certified management systems based on an operational approach: a digital sobriety charter, a responsible influencer marketing policy, eco-design principles, and a preference for local and circular economic models.

Hopscotch’s CSR milestones
2004: Hopscotch became the first agency to commit to ANAé, a coalition representing the various professions within the events industry.
2009: Hopscotch joined the United Nations Global Compact. This voluntary initiative encourages companies to align their strategies and operations with ten universally accepted principles relating to human rights, labor standards, the environment and anti-corruption. As part of its responsible business approach, Hopscotch actively contributes to the United Nations Sustainable Development Goals (SDGs), established to address the world’s major challenges. Hopscotch supports nine of the 17 SDGs, thereby reaffirming its commitment to a more sustainable future.
2011: Hopscotch became the first agency to introduce a responsible procurement policy.
2015: Hopscotch began its EcoVadis assessment process, which it has renewed every year since.
2020: Hopscotch Event and Sagarmatha obtained ISO 20121 certification. Since 2024, all of the Group’s event agencies, including Hopscotch Luxe and Hopscotch Congrès have been ISO 20121 certified.
2022: All of the Group’s consulting, public relations and digital agencies, Hopscotch PR, Hopscotch Season, Le Public Système PR, heaven, Hopscotch Décideurs, Human to Human and Hopscotch Tourism, obtained the RSE Agences Actives label.
2023: Hopscotch developed é(CO)2, a tool for assessing carbon footprints. Hopscotch shared its underlying architecture with event agencies that are members of LÉVÉNEMENT through the development of a carbon calculator known as ICE.
2024: Hopscotch PR obtained the e-label for Responsible Influencer Marketing Consultancy Agencies, certifying its commitment to responsible influencer marketing practices. This recognition highlights the agency’s commitment to ethical and transparent practices, including respect for human dignity, fairness, professional ethics, the protection of minors and the accuracy of information, in the field of influencer marketing. This certification is the result of a long-term commitment, including the development of a responsible influencer marketing best-practice charter, the training of all Hopscotch PR employees on these issues, and the practical implementation of this strategy in contracts with influencers.

Since 2022, Hopscotch has invested in a dedicated research and innovation unit tasked with evaluating new artificial intelligence tools and making them available to employees.

Hopscotch and its agency heaven launched Sublime studio, which specializes in generative content, conversational experiences and creative concepts, all powered by AI. Its guiding principle is clear: technological innovation must go hand in hand with responsibility and knowledge sharing.

At Group level, this ambition is reflected in a major training initiative designed to help employees adapt to changes in professional practices and adopt responsible uses of artificial intelligence. An AI Usage Charter, jointly drafted by the Innovation and Legal teams, defines the conditions for using these technologies and sets out their opportunities, limitations and associated ethical principles. More than 70% of employees have been trained in evolving professional practices and the responsible use of artificial intelligence.

To support the adoption of these new tools, an AI Open Forum has been made available to all employees. By opening these training initiatives broadly to all professional functions, Hopscotch is choosing an inclusive approach to innovation, avoiding any digital divide and placing people at the heart of its transformation.

Through its mission to strengthen the relationship capital of organizations, Hopscotch builds its approach around five pillars.

1. Innovation
Continuously evolving the communications industry in terms of its vision, methodologies, technologies and practices; harnessing collective intelligence, digital technologies and artificial intelligence to create experiences and relationships between organizations and their audiences.

2. Entrepreneurship
Sharing and developing the entrepreneurial spirit that drives us, both internally and across our ecosystem. Making our structures available to those who wish to undertake new ventures by fostering intrapreneurship, encouraging new initiatives, cultivating boldness and curiosity, and promoting continuous learning for all.

3. Talent
Promoting a working environment that supports diversity and inclusion, facilitates skills transfer, and strengthens the security and well-being of our employees. Implementing ongoing training, improvement and certification programs to enhance employees’ environmental, societal and social commitment.

4. Support
Helping our ecosystem adopt responsible and inclusive communications by raising awareness, providing guidance, advising and supporting our clients, and developing responsible offerings and solutions.

5. Eco-Socio-Design
Working with our suppliers and partners to integrate responsibility considerations from the earliest stages of project design and uphold them throughout the implementation process. This means prioritizing transparent communications, minimizing the resources used, reusing and recycling materials, promoting inclusion and creating a lasting positive legacy.