Public relations & Public affairs

We champion Augmented Public Relations — driven by deep social listening, creative intelligence and meaningful experiences.
We work hand in hand with our clients to design public relations strategies and programs that define, protect, and expand their relational capital.

In our field of vision, every audience that matters: employees, labor representatives, policymakers, local officials, stakeholders, analysts, journalists, content creators, talents, alumni, users, and end customers.

In our field of vision: every audience that matters—employees, labor representatives, policymakers, local officials, stakeholders, analysts, journalists, content creators, talents, alumni, users, and end customers.

Beyond safeguarding corporate reputation, we directly contribute to accelerating our clients’ business.

Our strategies are fueled by social listening, data, and sharp insight. At the heart of our programs: creativity that sparks emotion and leaves a memorable imprint; content designed to build alignment and drive audience engagement; and highimpact relationshipdriven approaches, amplified through Live experiences.

Our method consists in aligning our clients’ challenges with the major societal shifts shaping conversations today, creating stronger resonance across media and public arenas. Our playing field spans corporate, consumer, B2B, and institutional communications—locally, nationally, and across Europe—spotlighting leadership and futuredriven sectors in industry, energy, digital innovation, retail, bank, mobility and territorial transformation.

Public relations

Hopscotch puts public relations at the heart of brand and corporate communication. Media relations, influencer engagement, public affairs, thought leadership, and stakeholder relations come together to build reputation, trust, and influence. Our integrated approach combines strategic insight, creativity, and measurable impact — in France and across global markets.

Public affairs

Hopscotch supports companies and organizations in anticipating and shaping public policy decisions, drawing on structured technical intelligence, a deep understanding of institutional ecosystems, and a strategic reading of political dynamics, from the local level to the European Union. We help our clients decipher the convergence of regulatory, political and societal issues in order to engage at the right time, with the right messages and the right stakeholders.

Social listening

Our social listening unit brings together expert consultants who combine advanced tools with human analysis to protect the reputation of brands and their leaders. Using proprietary methodologies, we monitor online opinion in real time, anticipate reputational risks, and measure the impact of communication strategies.

Social media

Hopscotch designs and manages social media strategies that strengthen the identity and reputation of brands, companies, and institutions. We engage communities, manage interactions, and drive paid media amplification of content and campaigns to boost visibility, influence, and impact across LinkedIn, Instagram, Facebook, X, Threads, and all major digital platforms.

Broadcast

Hopscotch has brought together a team of TV and radio experts who provide daily monitoring and pitch interviews and content tailored to journalists’ needs. In capacity to grasp complex topics, they build short and longterm visibility strategies. In tune with media shifts, they leverage new formats, pure players, and broadcasters’ social platforms.

Content strategy

Rooted in our public relations culture, we design content as a relationshipbuilding lever. We create precise, effective and emotionally resonant formats that spark conversation and strengthen the bond between organizations and their audiences. We support the full content value chain: audits, message platforms, strategy, production and impact measurement.

Crisis communication

Our most seasoned consultants operate across the full spectrum of crisis communication. Upstream, they support organizations through awareness programs, training sessions, simulations, and the development of robust operational frameworks. When a situation breaks, our senior experts — supported by strategic social listening — are mobilized 24/7 to craft and deliver the most accurate, timely, and controlled responses. Once the crisis subsides, we help organizations regain perspective, rebuild trust, and reengage their audiences.

Training

As a Qualiopicertified training provider, we offer tailored programs for all types of organizations: media training, public speaking, communication management, social media, and crisis communication. We also design bespoke courses with our consultants and leading experts to strengthen teams’ key communication skills.