THR

Shaping tourism globally since 1985

Supporting tourism stakeholders with challenges related to marketing, development, investment, and sector management.

Woman walking on desert

THR contributes to the tourism ecosystem with experience, strategic thinking, insights, intelligence and a proven methodology.

We help destinations and businesses, places and people, anticipate and resolve any challenge facing tourism marketing, development, investment and management. We create value by helping our clients adapt and succeed in the ever-changing arena of tourism, hospitality and leisure. We do that by providing data-driven creative solutions to complex business challenges.

We serve as trusted international advisors to tourism destinations and businesses thanks to more than 1,100 projects in over 70 countries, becoming one of the main reference companies in the world’s tourism industry advisors.

 

 

For further information, please contact our teams.

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What sets THR apart is our profound understanding of the tourism ecosystem. We blend this expertise with a global perspective to provide tailor-made solutions.

We operate in many different sectors within the tourism industry (destinations, hospitality, leisure, entertainment), leveraging our in-depth knowledge of markets and their audiences.
We tailor our strategies to each ecosystem.

Our expertise covers three areas of activity

Marketing & communication

  • Design & implementation of strategic and operational marketing plans
  • Development of tourism itineraries & experiences
  • Brand strategy and positioning
  • Brand architecture and portfolio enhancement
  • Communication strategy and implementation though Hopscotch agencies

Tourism Destination planning & management

  • Strategic and master plan development
  • Competitiveness programs
  • Training and capacity building
  • Optimization of destination management organizations (DMOs and DMCs)
  • Support to implementation, fostering public-private partnerships

Investment

  • Highest and best use
  • Product conceptualization
  • Concept master plan
  • Business model and operators’ search
  • Market and financial feasibility studies
  • Support to investment promotion

For more information, visit our website.

thrstrategy.com

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