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of Catalonia, the agency, and the compliance with the previous marketing plan.
Visitor Economy Marketing Plan for Catalonia
Catalan Tourism Agency
Recent socio-economic shifts have transformed the landscape, leading to the Visitor Economy Marketing Plan, centered on resident well-being, technology, and sustainability.
We developed a visitor economy marketing plan with a thorough internal and external analysis, strategic directions, and initiatives focused on the visitor economy within a sustainable framework.
Internal diagnosis
Analysis of the external
framework to identify trends and best practices.
Organization of events and workshops
to involve the private and public sectors.
Definition
of the agency’s purpose, vision, and ambition for Catalonia.
Design
of strategies, initiatives, and action plans focused on enhancing the visitor economy.
19
strategies
113
specific initiatives to develop the plan
