From October 12 to 18, 2026, the Paris Motor Show brought together automakers, automotive suppliers, mobility industry players and the general public around a shared ambition: to celebrate the automobile and make its latest innovations accessible to as many people as possible.
An intense week filled with innovation, discovery and entertainment, offering every visitor an immersive and memorable experience.
Co-produced by PFA and Hopscotch, this edition confirms the Paris Motor Show’s return to the forefront of the international automotive scene.
Behind this success, our agencies working tirelessly behind the scenes:
Hopscotch Event supported several automakers in the design and delivery of their event experiences, from press conferences to exhibition stands.
The agency coordinated three press conferences for Renault Group, dedicated to its brands Renault, Dacia and Alpine, as well as press conferences for Volkswagen and Škoda.
For exhibition stands, Hopscotch Event contributed to the creation of Volvo’s “Villa Frandinave”, as well as the development of Volkswagen’s and Škoda’s exhibition spaces, measuring 1,668 sqm and 1,000 sqm respectively. The agency also supported Renault Group and the firefighter.
Spotlight on Volvo’s stand
For Volvo, Hopscotch Event designed and produced the “Villa Frandinave”, a 400 sqm space inspired by the Nordic way of life.
Conceived as an immersive brand experience, the space brings together design, innovation and hospitality to showcase Volvo’s brand identity and create a welcoming environment for engaging with its audiences. The scenography features an immersive screen evoking the landscapes of Sweden.
Concept development and production of the official Paris Motor Show promotional film.
