The new standard in vision through touch

SEEHAPTIC

As SeeHaptic (Haptic Technology for the Visually Impaired) approached its commercial launch, the company faced the challenge of bringing to market a breakthrough innovation enabling people to see without seeing, through touch.

The objective was twofold: establish the solution’s credibility among key influencers and stakeholders, while generating enough visibility to position the startup as a standout player at major innovation events.

Faced with a completely new technology, our recommendation was to build scientific and technological legitimacy before focusing on use cases.

We developed a messaging platform and narrative centered on the idea of a “new standard”, positioning SeeHaptic within the most strategic conversations in tech and innovation.

We combined content creation and media relations in an Augmented PR strategy designed for the codes of the tech ecosystem.

A motion design video produced with science communicator Élodie Chabrol played a key role in making the technology easy to understand and share. Widely picked up by journalists and content creators, it generated impressive organic coverage and became a valuable media asset.
Combined with an embargoed Demo Day and a carefully orchestrated presence around CES, this approach enabled SeeHaptic to emerge as one of the most visible French innovations at the event and secure an invitation to VivaTech.

dedicated Tier-1 media placements secured in just two weeks, across both traditional and social media

interviews and feature reports generated around the startup

exclusive “A Day With” feature on France 2 during CES

three-page feature in Le Nouvel Obs

recognized by Maddyness as one of the 5 standout French startups at CES