Initiated and supported by the Ministry of Europe and Foreign Affairs, Refaire le Monde, the Francophonie Festival, was created on the occasion of France hosting the 19th Francophonie Summit.
On the program: musical, poetic, and comedic performances, storytelling, literary meetings, film screenings, visual arts exhibitions, cultural workshops, and language classes.
Adaptation and color variations of the “Sommet de la Francophonie” branding across all communication materials (social media, press kit, etc.).
Press conference and extensive media coverage across diverse outlets (Le Figaro, Elle, Télérama, Fashion Network, etc.).
A festival across two locations, featuring diverse and complementary cultural programs:
A powerful media presence, including an RFI broadcast studio at Gaîté Lyrique, the manifesto broadcast on France 24, and partnerships providing visibility across their networks (Konbini, Le Bonbon, Beaux-Arts Magazine, etc.).
140 pieces of content produced and published, generating strong engagement (6.8M impressions across three campaign phases)
