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Australian Macadamias
Australian Macadamias
Raise awareness among food industry professionals about integrating Australian macadamias into their innovation efforts, while simultaneously boosting consumer appeal by highlighting origin to drive consumption.
Trade
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Focus on the good quality and supreme origins of the product, leverage translated market trend reports / news and create content with local relevance for Chinese and Taiwanese trade professionals.
- Interview with key decision makers and local Horeca professionals to provide more inspiration of local market and trends.
Consommateurs
- Enhance the community of Australia Macadamia on its existing social media platforms and create new social media account (Instagram for Taiwan), where consumers are daily exchanging authentic product reviews and recommendations.
- Partnership with KOL of cuisine, foodie, nutritionist, chef, fitness, supermom and lifestyle on their social platforms to increase consumer relevance, focus on the celebration of Australian Macadamias, showcase enjoying macadamias everywhere at anytime.
306
content on Instagram
5,100 million
people reached
6 million
impressions
69
KOL collaborated with
98
posts created
2,914 million
people reached from KOL posts
