Beyond the apple: A european flavor journey

Mela Alto Adige

Trade marketing Food & Beverage

Raise awareness about the world of apples, their versatility, and flavor pairings through meetings with professionals and tastings of different varieties.

During the latest Milan Design Week, within the vibrant Garden of Ideas, we enlivened the event with a unique sensory experience: an exclusive apple tasting accompanied by a top-tier masterclass led by sommelier Antonia Widmann.

This extraordinary occasion brought apples into the spotlight of an international stage like Fuorisalone, many visitors had the pleasure of savoring the prized Golden Delicious apples from Mela Alto Adige IGP and envy™.

300,000

visitors

12,000

tastings