Marking the launch of season three of The White Lotus in February 2025, filmed in Thailand, Hopscotch Netherlands developed a high-impact, content-driven influencer campaign positioning Thailand as a luxury destination for a new generation of travellers.
Elevate Thailand’s luxury image, tap into the global “White Lotus Effect”, and instantly translate on-screen inspiration into real, bookable travel experiences through social media.
In close collaboration with Tourism Authority of Thailand, HBO Max and Singapore Airlines, Hopscotch created an exclusive influencer journey timed around the international series premiere in Thailand.
The campaign combined a high-energy urban kick-off in Bangkok during the global premiere with an immersive luxury island experience on Koh Samui, one of the key filming locations of the series. This contrast highlighted Thailand’s versatility while seamlessly blending cinematic aesthetics with authentic travel storytelling.
Hopscotch Netherlands managed the full campaign from strategy and influencer casting to on-site coordination and content validation. The result was a highly relevant, social-first campaign that amplified both destination branding and cultural momentum.
It successfully positioned Thailand as a must-visit luxury destination for 2025, exactly at the moment when global attention was captured by The White Lotus.
