Boutique staff assisting customer at checkout counter with Click & Collect bags, Paris City Mall screen in background
Hopscotch System
International

Ingenico's New Era

Ingenico
Public relations & Public affairs Tech

Our objective was to develop and execute a global PR campaign marking Ingenico’s new era following its acquisition by Apollo Funds.

The campaign aimed to reposition Ingenico as a forward-thinking, adaptable, and progressive technology leader, emphasizing its ambitious business transformation plans and renewed strategic direction.

Electronics store associate scanning customer order with handheld device, Paris City Mall screen and headphones display

The campaign aimed to reposition Ingenico as a forward-thinking, adaptable, and progressive technology leader, emphasizing its ambitious business transformation plans and renewed strategic direction.

Beyond the announcement, we developed content (byline, opinion articles etc…) to establish Ingenico’s voice in industry transformation.

80
pieces of coverage
8
markets
173
UMV reached
Customer making contactless smartphone payment at cafe counter with barista and espresso machine in background
BFM Business TV interview with male guest discussing innovations in the world of payments
TF1 Info webpage with TV news segment about new online payment methods and an interview at a trade show
Forbes article page with headline on France’s lead in cashless payment acceptance and a headshot of a man

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