Hopscotch Public Relations
France

L'Aéro Recrute

Gifas
Communication Energy & Industry

We supported GIFAS in structuring and enhancing its employer brand, serving the entire aerospace sector in a context of rapidly growing recruitment needs.

Design and rollout of a 360° campaign, owned, paid, and earned, carried out in close coordination with GIFAS:

Website:

development, updates, API integration, maintenance

Content creation:

campaign film, web series “The Faces of Aerospace”

Digital strategy:

creation and editorialization of Instagram and LinkedIn accounts

Media relations:

messaging platform, placement in generalist and specialist media, regional learning expeditions, media training

106
medias appearances
130
companies participating in the l'Aéro Recrute program
67,000
visitors to the campaign website

Strategic consulting and management support

Creation and management of a pool of ambassadors, business leaders, and talents to act as campaign spokespersons

AdWords and social media media plan

Design and rollout of dedicated events during the Paris Air Show

More work