Loire Press Relations

Vins de Loire

Food & Beverage Public relations & Public affairs

In a particularly saturated Australian media landscape, we had to rise to the challenge of making Loire Valley wines stand out in order to strengthen preference and affinity among key opinion leaders, journalists and influencers.

Implement

a 14-month press relations strategy to maintain constant visibility and develop new opportunities.

Design and distribute

four strategic press releases targeting both professionals and the general public, on a variety of topics ranging from vintage news to appearances at major festivals and retail activations.

Send out

comprehensive press kits to 20 key media contacts (including wines, branded glasses, branded goodies, flowers and press documentation) to facilitate content creation and make a lasting impression.