Integrate the “Pfalz & Friends” concept in Leipzig into various communication channels to establish a connection between Pfalz wines and the Pfalz as an important wine region in Leipzig. Extensively integrate the campaign into 4 campaign areas: food retail, trade, online retail, and digital.
Promotional month in Leipzig: trade cooperation with Globus Leipzig – Seehausen.
Online partner: Hawesko.
Integration with 15 on- and off-trade partners for 2 weeks: restaurants, wine shops, wine bars in Leipzig.
Extension through PR and social media.
Customer evening at a supermarket with the Pfalz wine queen.
Social media posts.
5 newsletters.
Promotion on the website and in online and print flyers.
Advertising at POS.
Employee trip to the Pfalz.
Hawesko: wine recommendation of the month, campaign page, Pfalz wine package 3×2 wines in online shop and newsletter. Employee training; trip to the Pfalz
On- and off-trade partners: 15 partners, each received a promo kit with socks, posters, caps, bags, and cooling sleeves.
PR and social media: 2 dark posts, 2 influencers: danielaraboldt and rausgegangen leipzig, and a landing page for the promotion.
