Wines of Portugal and Visit Portugal wanted to expand their visibility in the United States by creating an experience that would allow American consumers, professionals, and media to explore Portugal through its wines, cuisine, culture, and regional stories.
We developed Vinho Voyage around a simple idea.
Guests would discover Portugal one encounter at a time.
Instead of separating wine, food, culture, and travel, we merged every component into a single, intuitive path. Each space acted as a chapter: tastings opened the door to regional stories, producer conversations encouraged travel inspiration, and masterclasses reflected educational formats familiar to American audiences.
The atmosphere was created to feel immersive yet easy to navigate. The experience drew on the way US consumers prefer to explore new cultures, prioritizing storytelling, interaction, and hands on discovery.
Our team supported producers, tourism partners, press, influencers, and guests throughout the event to create a unified narrative. Every touchpoint — visual, educational, and experiential — reinforced the same storyline, offering a contemporary and culturally grounded introduction to Portugal.
