Build long-term relationships with key opinion leaders through proactive and engaging communication while ensuring maximum reach and visibility.
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Organize the 2025 French Cheese Pop-Up “Le Musée du Fromage Authentique” at Café Comma in Hongdae, and the French Cheese Truck at the Pop-Up site and Guro G Festival.
The Pop-Up included guided visits, educational seminars pairing French cheese with coffee, mini-classes, and interactive cultural activities, offering participants an experiential understanding of French cheeses. The Cheese Truck engaged visitors through QR code interaction and tastings of 4 cheese selections per plate.
The program successfully attracted over 7,000 Pop-Up visitors and distributed more than 2,100 Cheese Truck plates. Seven educational sessions, including one for media and KOLs, engaged 84 participants. Social media activation generated 332 posts, stories, and reels amplifying visibility and reinforcing the premium image of French cheeses in Korea
