Choose Organic European Dairy

Danish Dairy Board

Social Media Trade marketing Food & Beverage Public relations & Public affairs

The campaign was designed to help build awareness amongst a B2C target around organic dairy products in the Philippines while boosting sales locally.

An strategic and creative approach

The campaign explained to Filipino parents what organic truly means, why dairy products are an essential source of nutrients, and how to easily integrate them into local diets.

It relied on local experts, chefs, nutritionists, pediatricians, life coaches, momfluencers, and brand ambassadors, to deliver credible, educational messaging.

244 422€

PR value

220%

increase of sales

168,9 millions

people reached