Deezer AI Study

In a context where AI is rapidly transforming the music industry, Deezer has seized the opportunity to strengthen its leadership by leveraging an exclusive study conducted with Ipsos and its own AI detection tool, in order to establish a distinctive and expert voice.

The strategy consisted of positioning the findings as a matter of public interest through a carefully orchestrated media campaign: activating the most influential media outlets under embargo with a compelling angle (97% of listeners cannot distinguish AI-generated music) and emphasizing the unprecedented nature of the study, engaging the CEO in key interviews, foregoing exclusivity in favor of privileged access for opinion leaders, followed by a broad dissemination of the press release to ensure maximum visibility and strong media impact.