European Organic: Nurturing every Juan

Naturland

Press conference, launch Social Media Food & Beverage

Naturland supported by the European Union, launched a three-year awareness campaign to make European organic food more accessible to Filipinos.

To drive visibility and awareness, the team executed an integrated communications plan

that features press events, pre- and post-event press releases, targeted media pitching, media invitations, social content strategies and influencer collaborations.

Media Engagement:

secured further coverage across leading platforms such as Manila Bulletin and Philstar on further campaign activities.

Social Amplification:

drove awareness and engagement on the campaign through educational content on Facebook.

Local Activations:

coordinated events that aim to foster collaboration among businesses and raise awareness on European organic certification, highlighting post-event takeaways through targeted media pitches and social posts