HOPSCOTCH GEO

Managing Brand Reputation in the Age of AI

HOPSCOTCH GEO is designed for brands, companies, institutions, destinations, and public figures seeking to understand and enhance their relational capital within these emerging conversational spaces.

a new offering dedicated to analyzing, managing, and optimizing reputation across artificial intelligence environments.
This approach enables organizations to measure their presence, associations, and positioning within responses generated by leading large language models (LLMs). It helps identify actionable levers to strengthen visibility, legitimacy, and recommendation potential.

With HOPSCOTCH GEO, the Group introduces an integrated approach that enables organizations to track and measure this evolution over time through new reputation indicators, including: Organic presence in AI-generated responses, Associations with key attributes and topics, Sources referenced by AI systems, Competitive positioning, Changes in the perception of a brand, company, destination, or public figure over time

GEO Radar

analyzes the footprint of brands, companies, destinations, and public figures across leading language models, including presence, associations, source attribution, and competitive positioning.

GEO Relations

supports brands in their communication and thought leadership efforts, strengthening the availability and relevance of information accessible to AI systems.

GEO Media

develops tailor-made brand content initiatives in partnership with leading market players to reinforce signals of credibility, authority, and legitimacy.

GEO Content

supports organizations in creating high-impact content by leveraging HOPSCOTCH’s expertise in public relations, social media, and event communications.

GEO Sites

analyzes and optimizes companies’ digital presence through the Group’s combined SEO and GEO expertise.

This approach builds on HOPSCOTCH’s longstanding expertise in reputation management, intelligence, and influence—including the Human to Human teams—as well as its capabilities in content strategy, social media, brand content, and digital optimization.

Read the press release