The LATAM Airlines Padel League was born to strengthen the relationships with key partners in the main european markets for LATAM.
Engaging travel trade at a dynamic event where participants could learn about the airline’s offering at a friendsly sportsy set up.
Hopscotch Spain was tasked with organizing and managing the European-wide LATAM Airlines Padel League 2024, aimed at strengthening relationships with European travel agencies. The event was held across six key cities: Barcelona, Paris, Milan, London, Lisbon, and Madrid, culminating in a grand finale in Madrid.
Our team took charge of creating various event materials and digital assets, including web design, invitations, and branding materials, ensuring full alignment with LATAM’s corporate identity.
We provided end-to-end event management, coordinating the planning of the grand finale, including the registration process, prize distribution, and guest management across all six cities. Our efforts also included continuous communication with participants, managing the coordination of post-event content such as videos and images, and creating comprehensive evaluation reports to assess the event’s success.
