South Asia

Polaroid Creator Talk

Polaroid

Digital & Influence Social Media Tech

Polaroid is eager to connect with local creators from a global perspective, showcasing the brand’s heritage, creativity, and human touch.

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This interview-style video captures a conversation between American creator Ben Fraternale and renowned Chinese local creator Tomato.

These two creators from different cultural backgrounds, sharing their reflections on “Why Polaroid” with a Chinese audience and expanding the discussion on how Polaroid helps “capture real life.”

The exchange centers on the artistic dimension of Polaroid photography, highlighting the brand’s philosophy and its humanistic appeal.

Development

of a detailed run of show and script, and close collaboration with a local director to plan the shoot.

Mobilization

of ten local creators, well known on Chinese social media, to take part in creative product showcase sessions with Ben Fraternale, during which he presented the product and shared his photographic experiences.