Shibuya French Festival

French Ministry of Agriculture & Food

Events Social Media Food & Beverage Entertainment

The French Ministry of Agriculture aimed to raise awareness among Japanese consumers about French cuisine and wines, and to increase appreciation for French agricultural products.

We designed and delivered the Shibuya French Festival 2025 as a two-day immersive event combining gastronomy, culture, and entertainment in the heart of Shibuya.

The program included a French-style market with regional specialties, live performances by French artists, and a large-scale OOH and digital campaign.

This integrated approach maximized visibility, drove attendance, and created a vibrant, engaging showcase of French culture and products.

3,400

visitors over two days

214,000€

in advertising value generated

362 million

impressions accros media and OOH

16,800

tickets used, reflecting strong public engagement