Wine tasting event in a room full of people
Hopscotch Season
South Asia

UGCB Grand Tasting 2025

UGCB
Trade marketing Food & Beverage

An eagerly awaited annual event for Korean wine professionals, which reaffirms Bordeaux’s loyalty to this market and rewards its key partners.

Man in suit pourng glass of red wine to another man for wine tasting event indoors

The UGCB Grand Tasting 2025 showcased the 2022 vintage in engaging formats.

The event combined a professional tasting with dedicated tables for 68 Châteaux, a live DJ, a Korean food pairing corner, a Masterclass, and a press conference with major media outlets, providing a memorable and educational experience.

693
Professionals attended the Tasting
35
Professionals attended the Masterclass
23
Communication tools for the event
3
Media outlets present at the press conference
Three men in suits discussing at wine event

The tasting welcomed 693 Korean wine professionals at JW Marriott Dongdaemun Square, Seoul. Each producer had a dedicated table staffed by their team, while interactive elements encouraged engagement and conversation.

The Masterclass offered an intimate setting for 35 participants to explore six select Châteaux, and a press conference with three major media outlets ensured strong visibility. The invitations were organized to enhance professional recognition and promote meaningful exchanges.

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