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Positioning Riyadh as a credible, innovative and unifying candidate to host World Expo 2030 on the global stage
We developed and rolled out a fully integrated omnichannel communications framework, combining high-level events, media relations, digital platforms, and public affairs.
Strategic activations in Riyadh and Paris enabled direct engagement with international decision-makers, opinion leaders, and global media, strengthening the bid’s visibility and narrative consistency.