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a major event in a distinguished establishment in the heart of Sydney in the form of a wine tasting with 21 Australian importers.
Bourgogne Trade Tasting
BIVB
Trade marketing
Food & Beverage
Reconnect with Australian trade professionals to increase listings of Bourgogne appellations by demonstrating their accessibility, diversity, and enduring prestige.
Organise
Mobilise
importers to highlight the diversity of the local offering, ensuring that each stand features wines from regional and lesser-known village appellations.
Create
an immersive educational experience through targeted activities and a blind tasting challenge.
219
professionals
21
exhibiting importers
140
wine references presented
