European Cheeses: Full of characters

European Milk Forum

Social Media Trade marketing Food & Beverage Public relations & Public affairs

We strengthened awareness, understanding, and the appeal of French cheeses across different markets, while ensuring strong visibility, sustained engagement, and consistent communication.

The campaign was delivered through an integrated mix of social media, influencer partnerships, press relations, and experiential activations to raise awareness and engagement around French cheeses.

This digital ecosystem was reinforced by press activities and on-ground events such as workshops, tastings, and demonstrations, ensuring consistent visibility, strong storytelling, and tangible consumer experiences across all markets.

students workshop

700

attendees

influencers partnerships