European elegance for any moment

Franciacorta & Marennes Oléron PGI Oysters

Trade marketing Activation Food & Beverage Public relations & Public affairs

Build awareness and understanding around Franciacorta as a premium PDO sparkling wine in Asian markets, clearly differentiating it from other sparkling wines by pairing it with Marennes Oléron PGI oysters.

The campaign was implemented through a 360° activation strategy

combining trade, PR, influencer, and digital actions to position Franciacorta as a premium DOCG sparkling wine in Asian markets.

It leveraged trade fairs, B2B tastings and masterclasses, press and influencer events, media partnerships, and immersive trips to Italy, supported by lifestyle-driven influencer content.

A multilingual website, SEO campaigns, and ongoing social media activation on X and Instagram ensured continuous visibility, education, and amplification across trade professionals and consumers.

281

posts created

professionnals workshops

stand at Seafood Expo Asia