Ferrero Public Affairs & Corporate communication

Ferrero

360 campaign Food & Beverage

Ferrero is one of the world leaders in the food industry and has many beloved brands in its portfolio, including Nutella, Kinder and Tic-Tac.

The company has made enormous efforts over the years to improve its carbon footprint, make its supply chain more ethical and promote recommended daily portions.
We provide them with all our expertise to disseminate and amplify the reach of their local and international CSR initiatives to the general public, the media and stakeholders. At the same time, we support their local marketing teams in setting up media campaigns to support the launch of new products in their iconic brands.

Our agency provides daily strategic support and advice to their public affairs team.

Daily monitoring and analysis of the press: we have developed a bi-monthly newsletter summarising all press articles mentioning Ferrero and its brands, as well as an overview of their competitors’ news and industry trends.
All requests from the Belgian press are handled via a dedicated email address and telephone line.
We publish the company’s annual sustainability report on its website and carry out several initiatives (press relations, advertising campaigns and newsletters) to raise awareness among local stakeholders.
We implement public relations campaigns tailored to current events: product launches, interviews, influencer marketing, etc.
The international website is fully translated and adapted to the Belgian market.
We develop and prepare official statements on all industry issues that may require Ferrero to take a position.

Over 90

media articles

Over 3,5 millions

audience reach

Over 6

influencer partnership