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a three-day festival for the general public, strategically held in early June during Vivid Sydney (the city’s major festival) to benefit from high attendance.
Festival of European cheeses: Bon fromage
CNIEL
Trade marketing
Food & Beverage
Although French cheeses are iconic in Australia, they are often seen as somewhat inaccessible for everyday consumers. The challenge was to make them more approachable and educate the public about French cow’s milk cheeses through a friendly and educational approach.
Organise
Secure
a prime location with a view of the Sydney Opera House to attract the public.
Set up
a generous immersive and culinary experience featuring 1 ton of cheese for free tastings, cheese vendors and a dedicated educational program.
24,000
participants
1
ton of cheese offered for tasting
12
masterclasses
