We developed a tailored branding campaign designed to strengthen the brand’s awareness in the Chinese market. This initiative invited consumers to explore the many facets of whisky through different consumption occasions.
This partnership not only appeals to whisky aficionados,but also offers a unique experience for coffee enthusiasts. At the Glen MorayXShimmer Coffee pop-up store, customers had the opportunity to experience the seamless integration of whisky and coffee.
The combination of whisky tasting,coffee brewing,and creative cocktails provided a distinctive sensory experience.
In addition,the event featured interactive zones and whisky education sessions,further enhancing customer engagement.
