LATAM Airlines Shapes the Future of Sustainable Tourism

LATAM Airlines

Tourism Public relations & Public affairs Digital & Influence Mobility

When LATAM Airlines brought together Spain’s most influential sustainable tourism stakeholders, the goal was clear: unite institutions and opinion leaders around responsible travel challenges in South America and assert its leading role in this transformation.

Making Sustainable Tourism a Sphere of Influence

We designed a comprehensive program blending public relations, public affairs, and influencer engagement to create a strategic and engaging event.

But more than just a gathering, it revolved around a strong symbol: a living photocall made from edible plants native to South America, which came alive with dynamic exchanges and was gifted to attendees as a sustainable and elegant gesture.

Uniting Around a Shared Conviction

Coordination with tourism authorities and engagement of passionate speakers echoed LATAM’s commitment to inspire and bring people together. Every speech and highlight carried a clear message: sustainable tourism is an opportunity to fully embrace while respecting territories and communities. This impactful experience reinforced LATAM’s position as a pioneering and responsible leader in the sector.