Hopscotch Tourism
South Europe

Lights, Camera, Travel: Experience the USA

Brand USA

In partnership with Viajar, Spain’s leading travel magazine, we promoted the United States as a cinematic travel destination.

 

 

We highlighted iconic US filming locations through an interactive map designed to be both engaging and intuitive, inviting users on a true virtual journey.

Simultaneously, we collaborated with Viajar to create a 12-page editorial feature that delves into American film destinations, blending discovery and inspiration.

Finally, we coordinated rigorously to ensure all campaign materials aligned with Brand USA’s identity before distributing the magazine at Travel Week, Europe’s premier tourism industry event.

500 000
page views
1.5 million
impressions across all platforms
40 000
readers of the printed edition worldwide
100 000
users interacted with the interactive map

More work