The “Made in Singapore” campaign aimed to create appeal for the brand, encourage consideration and bookings, by positioning Singapore as a must-visit destination for French travelers.
The challenge was to capture attention and inspire future trips by highlighting Singapore’s authentic, enriching, and unique experiences, adding an “extraordinary touch” to the ordinary.
Development of a personalized branding campaign reflecting Singapore’s unique experiences, tailored to French preferences.
Creation of engaging content, including videos, social media carousels, banners, and dedicated homepages.
Implementation of a two-phase media strategy focused on brand awareness and conversion.
Use of precise targeting and retargeting on Facebook, Instagram, DOOH, and native ads to maximize reach.
Collaboration with influencers to share authentic Singapore experiences, supported by a contest offering Made in Singapore gift boxes to boost engagement.
