Bonjour Québec partnered with National Geographic to showcase the natural beauty of the province.
The goal was to spark public interest through powerful storytelling and stunning photography, and to increase the destination’s awareness in France among the general public.
We orchestrated a bespoke press trip for a National Geographic journalist and photographer, who captured the richness and uniqueness of Quebec through captivating images and words.
The highlight event: an exclusive opening reception gathering 35 journalists, content creators, and tourism professionals for an authentic celebration of Quebec, further boosting its recognition and reach in France.
To amplify the impact, a press release followed the event, while social media fueled engagement, propelling the campaign to a wider and passionate audience.
