Development of a comprehensive strategy aimed at enhancing the positioning and visibility of South Africa in the Spanish market.
Increase brand visibility in the Spanish market and strengthen the impact of new campaigns and key destination messages.
For the past three years, Hopscotch Spain has been responsible for managing the communication and promotion of South Africa as a tourist destination in the Spanish market.
We executed a wide range of key actions, including organizing events with the press and content creators, managing press trips, and creating co-branded content with media outlets.
Additionally, we facilitated interviews, provided press clipping and reporting services, and managed the overall media relations to ensure consistent and positive coverage. In the digital space, we also managed South Africa’s social media presence, executed display campaigns, and boosted brand recognition through Meta Ads.
This combination of strategies has increased visibility and strengthened South Africa’s position as a desirable destination for Spanish travelers.
