Hopscotch Décideurs
France

Support of Baker McKenzie

Baker McKenzie

Facing an increasingly competitive legal market offering growing business opportunities, the firm sought to structure its external communication strategy with the support of a specialized agency.
The objective was twofold: to strengthen its media relations and influence network in order to seize new opportunities, while organizing the visibility of its multiple areas of expertise and coordinating the communications of its 21 spokespersons.

We provide the firm with comprehensive, tailor-made support in communication and media relations, structured around several complementary pillars.

Each of the firm’s spokespersons benefits from individualized guidance to enhance their media presence and public speaking.

50
new media mentions
10
participation in key influencer events
3
opinion pieces published

On the strategic side

  • We advised the firm on its overall media relations strategy and supported it during major events such as La REF, Les Rencontres d’Aix, and the Deauville Film Festival, key moments for networking and visibility.
  • We also regularly organized informal meetings with journalists and media executives, helping to build and sustain trusted relationships with leading newsrooms.

On the operational side

We handled the drafting of all necessary materials, including press releases, media advisories, press alerts, key messages, and event invitations.

Finally, we remain on standby to provide ad hoc support in sensitive communication situations when needed.

More work