The campaign "Oils – Benefits of Europe" – rapeseed oil, Europe's treasure

PSPO

Events Media Social Media Public relations & Public affairs Food & Beverage

Targeting the two major rapeseed markets in Europe — France and Poland — the “Oils – Europe’s Benefits” campaign serves as a key educational and promotional program aimed at grocery buyers and household decision-makers.

The goal is to raise awareness and inform these influencers about the nutritional qualities and advantages of European oils, highlighting their essential role in a healthy diet.

Two people in cream aprons posing in front of “Enjoy It’s From Europe – Olej rzepakowy skarbem Europy” rapeseed oil campaign banner

La campagne s’appuie sur une stratégie multiforme et intégrée alliant relations publiques, événements sectoriels et une forte présence publicitaire à la télévision, dans la presse écrite et sur Internet.

The campaign leverages a multifaceted, integrated strategy combining public relations, industry events, and strong advertising presence on television, print, and digital channels and social media platforms (Facebook, Instagram, and YouTube). The program includes rich, educational content such as press kits, informative brochures, and a series of online videos designed to answer consumer questions and provide solid arguments in favor of European rapeseed oils.

Key moments of the campaign focused on targeted relationship-building events for distributors, food industry professionals, and influencers, enhancing the credibility and visibility of the message. These on-the-ground initiatives brought the campaign to life through direct and authentic exchanges with target audiences.

Collaboration with campaign ambassadors:

famous Polish chef Andrzej Polan,
fabulous actress and celebrity Monika Mrozowska,
well-known Italian chef Cristina Catese,
Polish chef/restaurateur Agata Wojda,
and professional dietitian Hanna Stolińska.

Setting up a long term cooperation with local medical and nutrition experts:

Krzysztof Krygier – an expert in the field of human nutrition and research related to vegetable fats, professor of SGGW (Warsaw Agriculture University).
Piotr Socha – a professor in Children’s Health Center (Centrum Zdrowia Dziecka) – Department of Gastroenterology, Hepatology, Eating Disorders and Pediatrics.
Artur Mamcarz – a Head of the III Department of Internal in Medicine and Cardiology of Warsaw Medical University.