South Asia

Vision QE Launch

Infiniti

Press conference, launch Mobility Public relations & Public affairs Digital & Influence

INFINITI sought to introduce its new electric model, the Vision QE, to the Japanese market by creating a standout, high-impact moment aligned with its premium positioning.

As a prelude to the reveal, guests were immersed in the INFINITI universe through an experiential hall featuring three sensory sculptures, olfactory, visual, and sonic, offering an artistic interpretation of the brand’s key assets.

We then crafted a launch event combining live calligraphy, a taiko performance, and a laser installation. The experience, enhanced by culinary creations from a French chef and a striking audiovisual setup, fully embodied INFINITI’s premium DNA and generated strong visibility and immediate engagement.

Immersive scenography reinforcing INFINITI’s premium positioning
Multisensory experience driving immediate engagement
International activation reaching Japan, the Americas, and Asia
Enhanced brand image centered on innovation, design, and Japanese cultural aesthetics

175

participants gathered for and exclusive reveal

109

media outlets in attendance, generating strong coverage