Hopscotch Season
North America South Asia

Europe: Home of Cheese

European Milk Forum
Social Media Trade marketing Food & Beverage Public relations & Public affairs

Increase awareness of French cheeses, among B2B Vietnamese professionals and B2C consumers, hence achieve growth in market share in Vietnam

 

A 3-year comprehensive 360-degree marketing and communication campaign, focuses on promoting and communicating through varies channels

Trade and media networking events

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PR activities

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KOL partnerships

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Social media and advertising

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Student masterclasses

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POS promotions

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245
professionals participated in trade events
18
partnerships with culinary institutions
2,5 million
consumer reached

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